Positioning of websites
Advertising is a lever of trade, so the key to success is to promote your products and services effectively. However, you need to keep in mind that every year there are more and more new sites and not every one of them is able to break through with its offer against the background of so much competition. So the question arises, how to promote your business on the Web? One of the most effective methods is to invest in website positioning. Why it is worth?
What is website positioning
Search Engine Optimization (also known as SEO) is a term encompassing all the activities that will allow a website to rank higher in a search engine. It is one of the most popular and cost-effective methods of marketing on the Internet. A well positioned website guarantees natural traffic from search results for a long time. You do not have to constantly spend on advertising to get traffic to your website. You just have to remember that you can’t position a website once – you have to work on it constantly. Otherwise, it will eventually start dropping lower and lower from the search results.
Factors influencing website position in search engine
There are a lot of factors that affect the position of a website (it is said that about 200), but they can be divided into two main groups:
- related to the content on the page and its operation,
- related to the popularity of the website on the Internet.
Factors related to the content on the website and its performance:
- general amount of content on the site,
- saturation of texts with keywords,
- frequency of new content appearing on the homepage,
- keywords in the web address,
- uniqueness of content on the site (articles that have not been published before),
- speed of page loading,
- Proper optimization of the HTML code of the website
Factors related to the popularity of the site:
- number of links leading to the page,
- quality of websites which link to ours,
- presence of the site in social media such as Facebook, Twitter, Google+ etc.
What are the benefits of positioning?
Promoting a website in search engines is nowadays even a necessity if a given website is to be noticed by a larger number of recipients. Setting up a website is just the beginning of the iceberg and without its positioning you can not count on it to generate a lot of traffic. Even the best products, beautiful graphics or interesting product descriptions will be of no use if the appropriate marketing activities are not implemented.
Positioning is an effective way to promote your website, provided that SEO and SEM activities are conducted effectively. You can position your website on your own, but sometimes it is worth outsourcing this task to professionals. The higher the position of the page in the search results, the more people will hit the site, so you can count on more potential customers. In addition, the site earns for us all the time, that is, 24 hours a day and seven days a week. There is no such thing as vacation or sick leave.